Organisation analytics
Go to Analytics in the main navigation for cross-event KPIs:- Revenue, tickets sold, page views, conversion rate
- Revenue trend over time (daily / weekly / monthly)
- Top events by revenue
- Day-of-week distribution
Event analytics
Open any event and go to the Analytics tab for event-specific data.Conversion funnel
Tracks buyers through the full journey:- Page views — unique visitors to your event page
- Started checkout — began the purchase flow
- Completed — paid for tickets
- Scanned in — physically arrived at the event
Referrers
See where your buyers came from — Instagram, TikTok, Facebook, Google, direct, and others. Use this to evaluate which promotional channels drive the most sales.Purchase timing
Shows when buyers purchased relative to the event date — from 30+ days before down to purchases made at the door. Useful for planning when to run promotions.Arrival curve
A 30-minute bucket breakdown of when attendees scanned in. Shows peak arrival time and how quickly the queue cleared.Geography
Postcode-level breakdown of where your buyers are located.Analytics availability
- Analytics for active and recent events are available on all plans
- Analytics for events that ended more than 90 days ago require a Pro plan